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Resume

JONATHAN SCHEINER

Consumer Product, Brand & Packaging, Design & Development

4184 Rosario Rd. Woodland Hills, CA 91364

Mobile: (310) 433 9457

jfunktion2@aim.com

 

 

 

 

RESUME SUMMARY

 

  • Extensive career in Industrial Design, Consumer Product Development, Branding, Packaging Design, and Digital & Print Production Graphic art.

  • Experience spanning multiple categories, including, Beauty (Hair & Skin Care), Health, Food & Pet CPG, Toys, Crafts, Young Beauty and Professional Equipment. Proven expertise in delivering innovative solutions tailored to each market.

  • Expert in leveraging cutting-edge AI software to create highly cost-effective product photography and illustration assets, significantly reducing production costs while maintaining high-quality visual standards.

  • Cost effective and efficient project management in product development and manufacturing.

  • In-depth experience with international product regulatory compliance across multiple categories, ensuring market readiness and legal adherence.

  • Proven leadership in managing cross-functional teams and global projects. Established manufacturing partnerships in the US and in Asia.

  • Comprehensive understanding of intellectual property and product liability, with a focus on risk management and legal protections.

  • Advanced proficiency in 2D, 3D, and AI design software, leveraging the latest tools to create innovative and visually compelling designs.

 

 

 

WORK EXPERIENCE

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2008-Present    TOL Inc. / Paperless Office / 21st Century Promotions                          Woodland Hills, CA

 

Designer / Director of Product and Brand Development

  • Across multiple categories, ranging from beauty (grooming & cosmetics) through high tech health products, soft goods and toys.

  • Responsible for all levels of branding design, researching, positioning, naming, trademarking, logo design. Primary and secondary packaging design. Industrial design, product sourcing, manufacturing and quality control.

  • International product compliance of consumer electronics, cosmetics, toys. Thorough knowledge of test protocol requirements. (CETL, CE, UKCA, GS1, 501K, CA Prop 65, ASTM, INCI, MSDS, RIPT, WERCS…)

  • Leading several brands to national distribution in some of the strictest regulatory environments. (Costco, Walmart, QVC, HSN, etc...)

  • Extensive experience in Asia, maintains strong relationships with manufacturing sources for many product categories.

  • Meeting deadlines, negotiating cost of goods.

  • Instruction Manuals & Illustrations. Marketing materials design and production.

  • Show displays, POP, retail and planogram design.

  • Trending cosmetics research and formulation. Production relationships with formulating labs both local and foreign.

  • Lots of trade show experience. New product hunting. Business development.

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2004-2007    Overbreak, LLC                                                                      Sun Valley, CA

 

Designer / Manager of Product Development

  • Overbreak LLC, is a consumer products manufacturing company in Los Angeles.

      The company’s focus was on the development of high-tech flying and driving toys.

  • During the company’s fastest growth period, managed new product development.

  • Responsibilities included:  analysis of intellectual property, in-house industrial and package design, hiring and managing design and engineering consultants, managing in house graphics design, on site design and QA in China, supporting sales groups and assisting with television commercial production.

  • Developed QA and QC standards for many products and worked closely with vendors and manufactures to ensure Quality control.

 

 

2001-2003    Funktion-Design Inc                                                                   Upland, CA

 

Founder of an entrepreneurial product development company

  • The company was founded with the goal of developing and marketing the Yin Yang Ball, an original puzzle toy.

  • Responsible for every aspect of product development, including product and package design, manufacturing, importing, copywriting, web design, marketing and sales.

  • Expanded the company’s product line to over 20 gift items, including custom designs and select imported products.

  • The Yin Yang Ball successfully sold in toy and gift stores around the world.

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1992-2001    Hauser Inc. Industrial Designers                                            Westlake Village, CA

 

      Designer / Project Manager

  • Hauser Inc. was one of the top product design consulting companies in the United States. The company provided product design services to a list of the countries top companies.

  • Responsibilities included proposal writing, client liaison, international and local marketing, concept sketching, study models, human factors analysis, prototyping, production drawings, product graphics and branding.

  • Projects included a wide range of consumer electronics, computers, medical equipment, and sporting goods for clients such as: Compaq, Hitachi, Gateway, Apple, Matsushita, Seiko, Sharp, Baxter, Alcon, Genprobe, Via-Medical, Black Diamond, Patagonia…

  • Consistently brought projects to meet proposal budgets and deadlines.

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1990-1991     Elbit Computers, LTD.                                                                 Haifa, Israel

 

      Avionics User Interface Designer / Freelance

  • Elbit is a world leader in aircraft and helicopter avionics upgrades.

  • Responsible for the design and human engineering of Helicopter Flight and Avionics Control Systems.

 

 

 

ACHIEVEMENTS

 

  • International work experience in Hong Kong, China, Singapore, Taiwan, S. Korea, Australia, Israel and the United States.

  • Obtained a number of utility and design patents.

  • Design awards:

      1998 IDSA/IDEA gold and IF-Hanover for Sports Shower Handle. Client Interbath, USA 2006                                                     2005 Toy magazine Toy of the Year award for Line-Chaserz with Overbreak LLC.

      2006 Toy magazine Toy of the Year award for Chalk-Tracker with Overbreak LLC.

  • Founding member of “180’ SPORTS DESIGN” @ Hauser Inc.

  • Scholarship: America-Israeli Cultural Fund, Industrial Design Excellence.

  • Combat proven, the ELBIT-HOCAS (Hands On Collective And Stick) for the IAF, Sikorsky-CH-53 Helicopters. Highlighted at the 1992 Paris Air Show at Le-Bourget.

 

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EDUCATION

 

     Bezalel Academy of Art & Design                                                                   Jerusalem, Israel

     Bachelor’s Degree in Industrial Design.

 

     Safety Engineering Labs                                                                                  Los Angeles, CA

     Internship with a products liability and expert witness firm. Educated on patents, IP, and product liability.

 

 

COMPUTER SKILLS

 

  • Solidworks

  • Adobe Suite Photoshop, Illustrator, Indesign

  • Midjourney / Flux AI / Adobe Generative Expand

  • Microsoft Office Suite

  • PowerPoint

 

 

LAUNGUAGES

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  • English, Hebrew, fluent.

  • Mandarin, Spanish, some.

 

 

REFERENCES AVAILABLE UPON REQUEST

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